#FACEBOOK META BLUEPRINT HOW TO#
#FACEBOOK META BLUEPRINT FULL#

The higher that probability, the more the platform will recommend that content to you and feature it in your feed.īut what gets people’s attention is disproportionately what enrages or misleads them. On Facebook and Instagram, the value of a given post, group, or page is mainly determined by how likely you are to stare at, Like, comment on, or share it. The author wonders, “Would it be valuable for product teams to engage in something like an ‘integrity review’ in product launches (eg think of all the worst/most likely negative impacts that could result from new products/features and mitigate)?” In a discussion thread on one 2019 internal post, someone suggests that “if a product change, whether it’s promoting virality, or increasing personalization, or whatever else, increases the severe harms we’re able to measure (known misinfo, predicted hate, etc.), we should think twice about whether that’s actually a good change to make.” In another 2019 post, a researcher describes an experiment in which Facebook’s recommendations sent a dummy account in India “into a sea of polarizing, nationalistic messages,” including graphic violence and photos of dead bodies. It’s treated as so obvious a fact that it doesn’t require explanation-not just by the authors, but in the extensive discussions with fellow employees that follow in the comments section. In other files, researchers only indirectly acknowledge how little attention company leadership pays to factors besides engagement when making product changes.

#FACEBOOK META BLUEPRINT HOW TO#

Which means there is good news for Facebook and Mark Zuckerberg in the files, if they choose to see it: a blueprint for how to fix some of the company’s biggest problems.

#FACEBOOK META BLUEPRINT FULL#

The documents are also full of thoughtful suggestions for how to correct those flaws.

They reveal Facebook’s own employees agonizing over the fact that, in their view, its central algorithms reward outrage, hatred, and viral clickbait, while its content moderation systems are deeply inadequate. The redacted versions were reviewed by a consortium of news organizations, including WIRED. The files, first reported on by The Wall Street Journal, were included in disclosures made to the Securities and Exchange Commission by Haugen and provided to Congress in redacted form by her legal counsel. And yet Facebook’s disinterest in doing that is a persistent theme in The Facebook Papers, internal documents revealed by Frances Haugen, the former employee turned whistleblower who recently testified before Congress. That might sound obvious- optimize for good experiences. Among them: “Rather than optimizing for engagement and then trying to remove bad experiences, we should optimize more precisely for good experiences.” The author walked through the ways in which Facebook’s algorithmic design helps low-quality content go viral, concluding with some recommendations. “We are responsible for viral content,” the title declared. In December 2019, as Facebook was bracing for the looming chaos of the 2020 election, a post appeared on its internal discussion site.

Facebook meta blueprint